Marketing Articles
How to Tell If Your Marketing Agency Is Actually Performing
How to Tell If Your Marketing Agency Is Actually Performing Estimated Reading Time: 11 Minutes Topic: Agency Performance & Accountability Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors I’ve sat on both sides of this conversation more…
Why Your Law Firm’s Website Isn’t Converting Visitors Into Clients
Why Your Law Firm’s Website Isn’t Converting Visitors Into Clients Estimated Reading Time: 10 Minutes Topic: Website Conversion Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors I get some version of this message almost every…
The Truth About Google Local Services Ads for Personal Injury Lawyers
The Truth About Google Local Services Ads for Personal Injury Lawyers Estimated Reading Time: 10 Minutes Topic: Local Services Ads Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors Every few months I get some version of the same phone call….
The First 60 Seconds: How Great Intake Teams Win More Cases
The First 60 Seconds: How Great Intake Teams Win More Cases Estimated Reading Time: 10 Minutes Topic: Intake Psychology & Conversion Best For: Personal Injury Attorneys, Managing Partners, Office Administrators A few months ago I sat in on intake calls for two…
Why More Cases Don’t Always Mean More Profit
Why More Cases Don’t Always Mean More Profit Estimated Reading Time: 10 Minutes Topic: Case Quality, ROI & Profitability Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors A few years ago I sat down with a firm that had just closed…
The Biggest Google Ads Mistakes Personal Injury Law Firms Make
The Biggest Google Ads Mistakes Personal Injury Law Firms Make Estimated Reading Time: 12 Minutes Topic: Google Ads Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors Few marketing channels have generated more signed cases for personal injury…
The First Thing I Look for When Auditing a Law Firm’s Marketing
The First Thing I Look for When Auditing a Law Firm’s Marketing Estimated Reading Time: 11 Minutes Topic: Marketing Audits & Case Acquisition Systems Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors One of the questions I get asked…
Why Sending Paid Traffic to Your Homepage Is Costing You Cases
Why Sending Paid Traffic to Your Homepage Is Costing You Cases Estimated Reading Time: 10 Minutes Topic: Landing Pages & Conversion Optimization Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors Several years ago I met with a personal…
Why Most Law Firms Don’t Need More Leads—They Need Better Intake
Why Most Law Firms Don’t Need More Leads — They Need Better Intake Estimated Reading Time: 11 Minutes Topic: Intake Optimization Best For: Personal Injury Attorneys, Managing Partners, Office Administrators There’s one sentence I hear more than almost any…
Why Most Law Firms Aren’t Struggling with Advertising—They’re Struggling with Systems
Why Most Law Firms Aren’t Struggling with Advertising — They’re Struggling with Systems Estimated Reading Time: 10 Minutes Topic: Personal Injury Marketing Foundations Best For: Personal Injury Attorneys, Managing Partners, Marketing Directors Every so often I’ll have…