Marketing Articles
Legal Advertising exceeds $1 billion and goes viral
Morris Bart remembers a time when he was awkward, stiff and nervous on camera. It was 1980, and the Tennessee native turned New Orleans resident was building up his personal injury law practice. It had been three years since the U.S. Supreme Court held in Bates v….
Pay-Per-Click Essentials
Pay-Per-Click Advertising In today’s competitive environment of Law Firm marketing, having a great website presence along with social media campaigns isn’t always enough. Reinforcing your firm’s success with a strategically planned out Pay-Per-Click…
Dynamic Call Tracking and Why It’s Important.
Dynamic Call Tracking Anytime I talk with a lawyer that handles their own marketing one of the first things I like to ask is; how do you track your TV advertising? The most popular answer I get is, ” I have my receptionist asks the caller where they heard about my law…
The 5 Biggest Mistakes Lawyers Make When Advertising On TV
The 5 Biggest Mistakes Lawyers Make When Advertising On TV Television advertising can be very complicated to say the least. If you’re not an experienced media buyer, it’s almost inevitable you’re going to be taken advantage of and more than likely, waste thousand of…
Why Personal Injury, Bankruptcy and Social Security Lawyers Need to Advertise on TV
Why Personal Injury, Bankruptcy and Social Security Lawyers Need to Advertise on TV Attorneys slowly started advertising on TV way back in the 70’s. Before then it was considered unethical for a practicing attorney to advertise his services on television. Since then…
Why Personal Injury, Bankruptcy and Social Security Lawyers Need to Advertise on TV
Attorneys slowly started advertising on TV way back in the 70’s. Before then it was considered unethical for a practicing attorney to advertise his services on television. Since then lawyer advertising has grown with leaps and bounds. Every US television market has…